In our ongoing Designer Spotlight Series, we talk with interior designers and architects to see what inspires them, and get insights to how they approach creating beautiful spaces… in this Spotlight we caught up with one of our favorite designers, Todd Peddicord of Todd Peddicord Designs. to see what bold ideas he is energizing.
Stikwood: We've been big fans of yours for a long time. We love your bold style and willingness to go big. Before we dive in, tell us what your company specializes in...
Todd: We specialize in high end residential interior projects and have incorporated backyard design projects as well. We have projects throughout California and even take on the occasional out of state project. We focus on very personalized designs custom tailored for our client’s tastes and needs.
Stikwood: How long have you been in business as an interior designer?
Todd: Todd Peddicord Designs has been in business for just over 20 years, starting out in Newport Beach and now based in Northern California.
Stikwood: How did you discover Stikwood and what inspired you to give our products a try?
Todd: I first saw it on a remodeling show many years ago and was immediately excited about the possibilities of such a unique product. I researched it and lo and behold the company and it’s manufacturing plant were 20 minutes away from my office in Folsom, California. I drove over to pick up some samples and was kindly met by Jerry (the co owner) who offered me a tour and who along with the rest of the Stikwood family have become friends over the years.
Stikwood: We love how you incorporate personality into the rooms you design. Tell us how Stikwood helps you achieve that.
Todd: I believe in a dramatic but simple design approach, which incorporates bold statements without the use of too many accessories, art pieces, etc. A Stikwood wall, with its wonderful texture and natural beauty speaks volumes and I feel it acts as its own piece of art. Natural wood brings an inherent warmth to a space that otherwise may be sparse and simple. Stikwood is real wood, therefore it meets my need for incorporating both genuine materials and elements of nature while giving the space a definitive personality and style.
Stikwood: What would you say is your “signature style”?
Todd: It’s hard to define my signature style as I am so heavily influenced by the specific clients I am working with and the architecture of the space I am designing in. However, I tend to always have certain elements throughout my designs: dramatic wall treatments, natural materials, oversized light fixtures, minimal accessories, black and white photography and a use of indoor trees and white orchids.
Stikwood: What was your favorite project using Stikwood products? What made it so special?
Todd: Since coming across Stikwood I have incorporated it into over half of my design projects, using it on entire walls, ceilings, overmantels, in niches and on columns. My favorites two are in this boys bedroom and this game room.
In wanting a simple approach but with a dramatic impact Stikwood fit the bill once again in this boys room. This was my first time mixing different Stikwood finishes together and the variance of available stains allowed it to tie the whole room together while at the same time standing alone as the dramatic focal point.
For this game room I wanted to build out the walls in the hall to accommodate a dart board and tic/tac/toe game and to tie into the main part of the room a combination of three stikwood finishes was the perfect material to compliment the plaid wallpaper. The rustic character of the wood also made it very accommodating for the occasional errant dart.
Stikwood: What is your best piece of advice to offer someone who wants to redecorate a room on their own?
Todd: I feel the best approach is to first think about what you truly want to achieve with the space and how you will use it, aside from any aesthetic considerations: is it to gather with family, enjoy personal quiet time to restore, a place to entertain, all three? This will let you focus on the correct layout of the space to achieve that.
The second aspect is to start with one thing you absolutely love whether that is a material, a piece of art, the piece of furniture you “have to have” and let that inspire the design.
Lastly, don’t be afraid to be bold; go with that darker color, choose the bigger light fixture, buy that expensive piece. It becomes so easy to accomplish what you want when starting with a goal and something you love combined with a fearless approach.
Stikwood: Where can people go to find out more about your services?